The partnership will allow Bizzabo to integrate Brightcove’s broadcast-grade streaming technology into its platform, providing users with an end-to-end solution that helps them design, manage, execute and measure the success of their hybrid or virtual events.
This collaboration builds on the launch of Bizzabo’s Global Partner Platform, which offers marketing, sales and customer support resources to help clients grow their businesses, land new business and create stronger client relationships.
“Flexibility is key for our customers and partners,” said Chad Blaise, VP, Customers & Partners of Bizzabo, in a statement. “Many organizations are continuing to plan with contingencies, and they depend on Bizzabo to support every type of event. Brightcove is an ideal partner because their platform is built to scale with the customers’ needs, even when those needs change during the planning process.”
For more information, Bizzabo is hosting a free event with Brightcove and Adobe on Sept. 21 to discuss how open event platforms can help marketers surface insights from event programs and demonstrate return on event investment.