Digital Sales Specialist

Digital Sales Specialist

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About Gray Television: Gray Television supports local community interests by providing quality television broadcasting and exceptional service in each market we serve. Gray owns and/or operates television stations and leading digital properties in 93 television markets including the first or second highest rated television station in 87 markets. We are an unmatched broadcast pioneer that keeps getting bigger and better.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About WVIR: WVIR-TV is the dominant television station in the desirable Charlottesville market. NBC29 is consistently, the top-rated station in all news dayparts. The station is located on the historic Downtown Mall in the heart of Charlottesville’s vibrant cultural district.

Job Summary/Description:

WVIR / NBC29, the Gray owned NBC affiliate in Charlottesville is seeking a Digital Sales Specialist to join our team. This position works strategically with the sales team to monitor digital campaign performance while assisting with the development of integrated marketing campaigns. The Digital Sales Specialist must have knowledge of digital marketing including social media, audience targeting and mobile and video marketing strategies.

The successful candidate will be responsible for (but not limited to) the following:

  • Digital order entry with high level of accuracy.
  • Request, update and monitor digital creative scheduling on all campaigns.
  • Execute campaigns and creative development for all digital advertising.
  • Assist in startup process for digital campaigns by providing research and playing an active role in on-boarding campaigns.
  • Monitor digital campaigns pacing and effectiveness to ensure campaign delivery.
  • Retain/grow digital revenue by proactively finding opportunities to optimize campaign performance.
  • Manage and communicate inventory sell through percentages and avails to staff.
  • Work as a liaison with 3rd party vendors.
  • Works closely and communicates with the Account Executives.
  • Other duties as assigned by GSM.


  • Must have high organizational skills and willing to take initiative.
  • Must be able to prioritize, multi-task and perform in a high-paced environment.
  • Proficient in Microsoft Products.
  • Experience in digital media and sales experience (preferred)

Interested applicants can, go to, click on “apply now,” we encourage you to upload your resume and cover letter.

Additional Info:

Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

As a condition of employment, Gray Television will require that newly hired employees, whether part-time or full-time, be fully vaccinated against the coronavirus by the first workday to the extent permitted by applicable law unless you qualify for a medical or religious accommodation.

Copyright 2021 WVIR. All rights reserved.

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