MANY affected brick-and-mortar stores have taken their businesses online to stay afloat. But they need to concentrate on funding, production, supply sourcing and skills training in order to gain market access and grow. This is why Globe Business encourages micro, small and medium enterprises (MSMEs) to invest in informationa and communications technology (ICT) solutions capable of meeting the digital demands of the next normal and be able to utilize emerging trends, mostly through the use of digital platforms that include: live selling or vending of products using the live feature of social media apps; story ads or video marketing that usually create a relevant storyboard to capture the audience; and influencer marketing, a type of word-of-mouth marketing by tapping key opinion leaders or celebrities to amplify brand messaging to a larger market.
Globe Business is ready to equip MSMEs engaged in retail, manufacturing, and logistics with the latest in ICT by engaging the aid of several of its most valuableb business partners: Ninja Van, a logistics company that specializes in parcel collection and door-to-door delivery; Lazada Philippines, one of the country's foremost e-commerce platform; 1Export, a company that helps businesses export to new and exciting markets; and Zalora, a one-stop online shop for everything fashionable.
Furthermore, Globe Business is ready to help MSMEs gain the right skills, know-how and perspective to get their enterprises growing. As part of this campaign, Globe Business launched a three-part web event series (kwentuhan sessions) entitled "Biz is it! Supply Chain Stories for Future Success, respectively retail, logistics and manufacturing."