WICHITA, Kan. – Wichita State Athletics announced today the launch of ALTITUDE powered by Opendorse, the market-leading Name, Image, and Likeness (NIL) readiness program.
WSU has added the Opendorse Ready Bundle – Opendorse Ready™ and Social™ – to support ALTITUDE's mission to prepare student-athletes for success in the coming era of college sports with the market's best resources. Together, the products will empower WSU student-athletes to understand, build, and protect their brands with the industry's leading education, marketing, and compliance technology.
"Wichita State University and the Athletic Department fully endorse and support student-athletes' ability to profit off their Name, Image and Likeness," said WSU Director of Athletics Darron Boatright. "We're here to support young men and women in life and we are partnering with Opendorse to assist and educate them on branding and marketing. This allows them to take advantage of a brand they've worked so hard their entire lives to build."
Available to all Wichita State student-athletes, ALTITUDE is a comprehensive student-athlete development program designed to prepare Shocker student-athletes to positively influence their brands and platforms in the Name, Image, and Likeness world.
The name ALTITUDE is a tribute to the city of Wichita's aero background and represents heights Wichita State student-athletes can take their brands.
Opendorse Ready is the elite NIL education solution in college athletics. The program provides student-athletes with industry-proven assessment, education, and performance tools to understand, build, and protect their personal brands as we enter a new era. Having facilitated endorsement opportunities with thousands of professional athletes since 2012, Opendorse has built Ready on a foundation of tangible insights and data from a decade of athlete marketing experience.
With Ready, Wichita State will provide student-athletes with custom brand value assessments, live consultation sessions with industry leaders, and on-demand access to the NIL Masterclass, an education series featuring experts on brand building, monetization, and financial literacy from leading brands including Instagram, Twitter, the Players' Tribune, and Overtime.
Opendorse Social is the marketing product athletes use to build their brands. Thousands of professional and college sports organizations use Social to maximize their media – equipping athletes with access to video and photo content through drag-and-drop media libraries, one-tap publishing technology, and real-time analytics.
"Two of our values at WSU are innovation and seizing opportunities, and ALTITUDE will provide valuable preparation for our student-athletes in the new NIL environment," said WSU Faculty Athletic Representative Clay Stoldt. "However, this is about more than short-term opportunities. ALTITUDE and Opendorse Ready will complement our student-athletes' broader educational pursuits, enhancing their potential for success well beyond their college careers."
Founded by Nebraska Football alumni Blake Lawrence and Adi Kunalic, Opendorse has become a proven market leader in helping sports organizations and their athletes prepare and execute social media programs to increase the value of their Name, Image and Likeness (NIL). More than 30,000 athletes currently use Opendorse to maximize their endorsement value in collaboration with partners on social media. Opendorse has partnered with the NHL, NFLPA, NBPA, PGA Tour and others while brands like Pepsi, Procter & Gamble and EA Sports also use the platform.
Opendorse is the sports technology company that maximizes endorsement value for athletes. Today more than 45,000 athletes around the world use Opendorse to understand, build, protect, and monetize their brands with support from partners including the PGA TOUR, NHL, NFLPA, MLBPA, WNBPA, LPGA, over 100 professional and collegiate sports teams, and hundreds of brands.