Video marketing is a powerful digital tool used by marketers to influence people with emotions. To create potential video content, your business should have a viable video marketing strategy and a plan of action to execute it.
Video marketing is the latest trend in digital marketing. Businesses are rapidly shifting towards using video in several ways to increase traffic and promote their services and products. Videos can help your business build lasting relationships with customers and reach new potential customers at the same time. Video marketing is one of the most profitable and versatile tools to reach a wider audience.
The first step to video marketing is to build a video marketing strategy that aligns with the goals and objectives of your business. You can use video marketing strategies for various platforms, such as landing pages, YouTube, emails, webinars, and more.
Here is a list of 10 powerful reasons why you need to use video in your marketing strategy. This will also get you started on building a video marketing strategy to fit your brand and audience.
- Boosts revenue and skyrockets sales
The primary aim of any marketing is to boost revenue and sales. You can build a video marketing strategy to widen the reach and build a better scope for your business to get noticed on any platform.
According to a study, video marketing increases a company’s revenue by 49% in comparison to those who did not opt for it.
It is noteworthy that 70% of the crowd that watches an explanation video tend to buy the product. In this way, video marketing skyrockets sales for your company.
- Helps to secure a higher ranking on Google
Google loves videos, and so does your audience. Most consumers prefer to search for quick reviews, prices, and other information before purchasing a product.
Studies show that with the latest Video Intelligence API, Google can catalog the relevant keywords and lead you to a higher SEO advantage. Videos can reach a wide range of users as they adjust to multiple screen sizes that result in high SEO. A higher SEO leads to a higher ranking in search engine results.
There are several good video editors available today, such as InVideo’s video editor that is easy, free, and quick to build a video marketing strategyfor your business. With this video editor, you have over 4000+ templates to choose from.
- Videos have a larger scope of social sharing
An engaging video is likely to be shared more often than any other form of content. It is the best and cheapest way into the market. The best way to go about this is to build a video marketing strategy and then use InVideo’s video editor to create stunning videos quickly. You can create up to 60 free videos with this video editor.
Popular social networking sites such as YouTube, Instagram, and Facebook encourage video content extensively. With the new features of short and live videos, it has become easier for businesses to promote themselves with videos. You can create these videos in just 10 minutes with video editors.
There are also new video apps where companies invest their time and assets to promote their product to increase social shares and sales.
- Appeals to the Mobile Users
We live in a highly digitalized world where each person is addicted to their smartphones. Many users prefer watching videos on their smartphones or Android devices. According to the study, 90% of users watch videos on their smartphones rather than on computers or television. According to the CEO of Ooyala, “The vast majority of people are still snacking on video with their smartphones.”
A well-built video marketing strategy with a concrete action plan can help you get more users than any other marketing.
- Difficult concepts easily explained through video marketing
If you are launching a new product, creating an explanation video to describe the features, advantages, and usage of the product can be a blessing for you.
Explanation or review videos are one of the most popular kinds of video marketing as consumers love to watch videos about products or their reviews. That is why many websites have explanation videos on their homepage.
Along with explanation videos, animated videos also explain difficult concepts in simple language for consumers to understand. Animation can bring any concept to life and make it simple and entertaining.
To attract the audience, make sure your video content stands out from others. You can use free templates to create videos from scratch. Those templates will help you to edit videos with less hassle and much ease.
- Help the buyers to gain insights into products
Social media has become more visual than textual. Videos are not only a source of entertainment but also a great source of learning new concepts. Today, consumers tend to avoid spending time reading product descriptions or services.
Video marketing works because it takes less effort to watch a video about a product than reading a long description. Video marketing appeals to the laziest of consumers to learn more about products and their features.
- Speed up a potential buyer’s decision
Several competing businesses influence buyers. In such a scenario, video marketing is an effective tool to influence buyers’ decisions. According to a study by Forbes, more than 70% of the US population own a smartphone and have access to mobile video marketing. A recent study states that 85% of users bought a product after watching the promotional video while 90% of consumers claim that explanation videos have helped them decide what to buy.
According to Hubspot, 93% of marketers use videos in their marketing strategies.
- Video builds trust
Videos are more human than other types of marketing and create a trust bond between the buyers and your brand.
Before buying a product, consumers research various options available in the market using different methods and techniques. The first and foremost method of the buyer is to use a search engine, the brand’s official website, and another review website to watch short videos for quick information. Videos fulfill the needs of a consumer by providing information about the product and hence builds trust.
- Increase in conversion
As the product is visually introduced to a buyer, the possibility of conversion increases. An explanation video on the landing page of your website can help you increase the conversions of your website. Replacing images or texts with video content on the landing page is likely to increase conversions.
Videos offer a detailed description of the features, advantages, and uses of your product or services. Videos engage the viewers and increase their trust in the brand. The potential buyer’s trust in a brand eventually leads to conversion.
- Video captivates the viewers to stay longer on a webpage
Videos are much more captivating as it is time-efficient and targets two sensory organs, the visual and auditory senses. Along with time efficiency, video marketing helps retain the traffic on a page for a longer time. A longer stay familiarizes a potential buyer with the brand and entices a response to the webpage content.